Wells Fargo

I have always been attracted to help content. I don't mean laundry lists of customer service phone numbers, glossaries of terms, or virtual chat popups, but thoughtful, human content that strengthens a brand without directly selling a product. I like to write copy that gives customers information they might be surprised to find from the brand, useful information that aids them in their day-to-day life. 

Without directly telling you how to do your taxes, the Tax Center provided a resource center for first-time tax preparers and anyone looking for tips and tricks to get a bigger return. (Click image to enlarge)