Making the complex feel simple
I leverage 20+ years of experience as a content writer, editor, teacher, and strategist. My mission is to organize clear, concise content that makes intricate products seem easy to use. For me, this is about being a good writer, but an even better editor. Modern content design is about efficient word choice. My commitment to simplicity remains the same, whether I’m writing the user experience from scratch, or training LLMs and auditing / refining AI-generated copy.
Thumbtack: Set Your Own Prices
Thumbtack’s pro app connects home care professionals with “leads” (future customers). For years, Thumbtack set how much leads cost for pros on the app. As lead content designer, I spearheaded a project to let pros set their own prices instead. This put control over spending and competition levels in pros’ hands.
Thumbtack: New Pro Onboarding
This was the first project to target a fresh audience of larger businesses. The goal was to overhaul the ‘front cover’ (the landing page and onboarding flow) of Thumbtack Pro to make it appealing and useful to companies representing larger teams of home care pros.
Uber: Driver Basics
Supporting Uber’s driver team, I created a learning hub for drivers to get set up on Uber and level up their business.
Uber: eBike Rentals
I helped create the first version of Uber’s bike rental platform. I doubled as UX designer and content writer for this project.
